Date: Thursday, September 27, 2018
Linn County PF board members attended this workshop on behalf of the chapter to further the local and national PF goals and Recruitment, Retention and Reactivation [R3].
Participation rates in many outdoor activities are changing. Demographic changes, competing hobbies and interests, and shifts in popular American culture have all contributed to the decline in participation rates of several outdoor pastimes. Currently, champions of the outdoor recreation community are focusing their efforts to strategically increase participation in hunting, angling, and the shooting sports through a national movement referred to as “R3.”
R3 (recruitment, retention and reactivation) describes everything from a specific program to an organization’s entire strategic vision to engage and serve customers.
Outdoor Recreation Adoption Model
The ORAM (Outdoor Recreation Adoption Model) illustrates, in a linear fashion, the steps an individual moves through as they learn about, try and then adopt a new activity or behavior. It can be used to understand the difference between recruitment, retention and reactivation. By understanding the ORAM and the process critical to an individual's adoption of an activity, R3 program managers and organizations can build strategies that effectively engage individuals in outdoor recreation. This will then further increase the reach and impact of R3 efforts